Optimize Pages

Optimize Pages tips

 

How to optimize your pages?

There are four primary goals in structuring, or restructuring, a web site:
• Improving the user experience is your first goal, because this leads to higher conversion rates, happy customers, etc. If I ever have to choose between creating a good user experience and an SEO objective, I will choose my site’s visitors every time.
• Improving the “crawlability” of the site and channeling “link juice” (PageRank at Google, other search engines have their own formulas) into the most important pages – the ones that you’re trying to get ranked in search results.
One method we use for this is called dynamic linking.
• Increasing the ranking of individual web pages within the site, and “broadening the profile” of our most important pages. By using the “anchor
text” of our own internal links, and adding the right links in strategic places, we can boost our own search engine rankings.

• Getting more pages into the search engines’ index, also known as “index penetration.” Every additional page that gets indexed adds to our ability to improve our rankings, and in fact makes it easier to increase index penetration.

You optimize your pages in this sequence:

1.First Tier: Your Home Page

2.Second Tier: Categories ("Roadmap Pages")

3.Third Tier: Content ("Destination Pages")

4.Tier Four: Deep Content

Optimize different pages of your website for different keywords. The more optimized web pages you have, the better result you get.
· Do not optimize a web page for a new search term if it has a high ranking for another search term.
· Do not optimize the content of a web page if it is already in the top 10 results. In that case, focus on building better links.